Having avocado trees growing up, i loved to eat avocado with lemon and salt. Their rich taste and texture always amazed me. I was compeled with this weird looking fruit. When i tasted the AVOEL products for the first time i was impressed. Avocado is not easy to handle, either rock hard or over-ripe and black. Having a product ready to use gave me many options and made my life so much easier. Reading the label with the ingredients used, and seeing the production line i was certain about this collaboration, Cretan avocado is an amazing produce that has to be world known for its high quality and impecable taste.